This week I will be presenting a workshop titled “Growing and Sustaining a Private Practice: Opportunities Are Where You Find Them and Where You Make Them” at the Florida Psychological Association.” I am always please to be invited to do workshops and am excited about this particular topic because it is a new one for me.
In preparing for the workshop I reviewed literature on creativity (divergent thinking), change and resistance to change (“Somebody Moved My Cheese”), entrepreneurship and the concept of “effectuation” by UVA Business Professor Saras Saravathy. The Walfish Doctrine is simple:
To achieve a long-term successful practice always look to adapt and evolve
Using the principles of effectuation in the workshop I ask clinicians to look into their cupboards and see what they might be able to fabricate towards a new practice area (to do the same thing without evolving risks extinction of a practice). As graduate-level trained clinicians most of us have the following skill set:
Using this rich and varied skill to generate practice opportunities I suggest clinicians look at evidence-based research, published books, survey what our colleagues are doing nationally, and explore what our colleagues are doing locally.
In preparing for the workshop I used the psychologytoday.com website “Find a Therapist” function to see what innovative work psychologists are doing in Florida. For each psychologist that had a link to their website I clicked thru to “spy on their practice” and discovered over 100 interesting practice or product ideas (if anyone would like a copy of this list write to me at email@example.com and I will send a complimentary copy via email attachment). Here is but a sampling by each of the categories:
Ernest Bordini, Ph.D. – Gainesville
Lead Employee Assistance Program Provider for the City of Gainesville EAP for 15 years and has provided consultation, or services to a number of law enforcement agencies including fitness for duty evaluation and assisting officers involved in officer-involved shootings.
Magda Lopez, PsyD. – Miami
Provide parenting training to families referred from the Department of Children and Families
Jamie Joseph, Ph.D. - Weston
Third Party Created Families - a unique skill set that is essential in working with families using assisted reproductive technology and adoption. Dr. Joseph works with parents, children, and families in dealing with the many complex issues that are brought up by third party reproduction and adoption, including that of 'disclosure' and its consequences.
Corine Simone Damwel, Ph.D. - Tallahassee
Susana Marikle, PsyD. – Melbourne
I provide sport psychology consultation to athletes with issues such as team cohesion, concentration, flexibility, motivation, mental toughness, pre-shot/game routine, visualization, perfectionism, consistency, and other mental skills.
Patricia Fell, PsyD. – Coral Springs
Hypnotherapy for Professional Achievement, Sales and Leadership
Stanley Althof, Ph.D. – West Palm Beach
Clinical Trails and Research in Sexuality
Joanna Oesteman, Ed.D. – Fernadina Beach
Research and Dissertation Services
Elizabeth Buckley, Ph.D. – Gainesville
Adult ADHD Coaching
Jeffrey Spar, Ph.D. – Miami
Coaching for Physicians & Healthcare Professionals
Lori Ben-Ezra, Ph.D. – Hollywood
Emotional Support Animal Evaluations
Alberto Gamarra, Ph.D. - Weston
Assessment of sports related concussions
Thomas Crum, Ph.D. – Plantation
Evaluations to determine capacity for medical, financial, and legal decisions
Michael O’Hara, PsyD – Jupiter
Forensic Consulting:Write direct and cross-examining questions (whichever is appropriate) for trial or for depositions on matters dealing with mental health and psychology issues
Robert Joseph Cipriano, PsyD. – Pemboke Pines
Law Enforcement Suicide Prevention, Stress Management, & Conflict Resolution in the New Millennium. This class is designed to heighten awareness and provide viable coping skills surrounding the psychological, physical, and behavioral effects from stress for law enforcement personnel.
David Harvey, Ph.D. – Ponte Verde Beach
Workshop - ON FORGIVENESS Practical and scriptural, forgiveness is essential for freedom and peace in our lives.
Nicolle DeLeo, PsyD. – Fort Lauderdale
ï‚· Meal-time Experiential Support
ï‚· Parent Training/Coordination for Managing Eating Disorders in the Home
Carmine Pecoaro, PsyD. – Fort Lauderdale
Sober Living Home. “New Friendships Sober Living” is a Sober Living Enviornment located in Ft. Lauderdale, Florida. It is Co-Ownded By Dr. Carmine Pecoaro. This is one of the very few Sober Living Enviornments that is owned and supervised by a Psychologist
Kristin Keough, PsyD. – Tampa
Women's Empowerment Group focused on empowering women in their self-esteem, relationships, and business.
Stephanie Lippman, PsyD – Wellington
Development Play Group - Building Blocks is a playgroup for parents to learn essential activities for baby’s development at each stage of growth.
Stuart Lagenthal, Ph.D. - Tamarac
PARENTING FOR SUCCESS, 2 CD set
Stephanie Renfrow, Ph.D. – Boca Raton
PROGRESS CHECKER (grades 1-12)This program is designed to allow a regular and consistent flow of communication between parents, teachers, therapists, etc. for a child who is previously identified as having academic impairments and currently receiving educational assistance.
As you can see one of the ways to generate new practice ideas is to find out what other people are doing in their practices. If some of these interest you take the time to learn the skill (remember the ethical directive of not practicing outside of one’s area of expertise) and expand your practice. Failure to adapt and evolve may lead to an extinct practice.
Steven Walfish, Ph.D. is a Licensed Psychologist in Atlanta and a Partner at The Practice Institute (www.thepracticeinstitute.com). Check out the TPI Practice Services Page (with discounts) for telephone services, search engine optimization, virtual receptionist, and encrypted online storage at http://thepracticeinstitute.com/publications-and-products/practice-services. Direct questions or comments to firstname.lastname@example.org.